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The Private Equity Podcast

Updated: Mar 8

Morty Singer joins Alex Rawlings on The Private Equity Podcast to discuss the importance of culture in private equity, investing in the consumer industry, and more.


Alex Rawlings is the Founder & Managing partner of Raw Selection, an executive search firm that specializes in working with Private Equity firms and their portfolio companies across Europe and North America. On his podcast, Alex interviews the leading experts in the Private Equity industry to unlock their secrets of success.


In the fast-paced world of private equity, where financial deals and high-stakes investments rule the day, one often overlooked yet profoundly influential factor is culture. According to Morty, culture is what makes or breaks successful PE investments. For him, culture is not just a buzzword; it’s the very essence of who they are as a company. The same is true for the portfolio companies you invest in. Investing in companies with great cultures can be far more profitable than investing in companies with bad cultures. By valuing culture and nurturing it within your firm, you can unlock many advantages that will propel your private equity goals to new heights. Morty and Traub Capital follow an approach built on P-E=T, where Positivity minus Ego equals Trust.


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